The Secret to Getting People to Do What You Want

People will do what you want when you give them want they want.

Wow, doesn’t seem like much of a secret does it?

The question back to you is, why don’t you practice it? The important thing to remember about the secret is that when you don’t follow it, people will resist you, act against you, do the things you don’t want them to do. A lot of times we get it backwards. If my boss would give me a raise, I will work harder. If my spouse shows me more love, I will show them more love. You have to give them what they want first, then they will follow through with what you want.

Let’s make this even more simple. Instead of what they want, turn that into what they need. People say they want to be rich, they need to feel fulfilled. People say they want sympathy, they need empathy. People say they want power, they need respect. If you supply what someone truly needs, they will do anything you want.

Listening is the key

People would rather talk than listen. You can use that to your advantage and let other people talk and tell you what they want and need. People just like to talk. Freud pointed out that just the act of talking can provide healing. People tend t naturally do this in a supportive environment. By listening intently to what someone is saying you can hear what they want and need and supply it.

Scratch the itch

The key then is to identify what motivates someone and fill the desire. We did the same thing when I was in the Green Berets. One of the Special Forces’ missions is to train indigenous forces. A twelve man A-team would be inserted into country to work with 300 – 400 guerrilla soldiers. Twelve men cannot force 300 – 400 to do anything, especially if they have to live with them. We had to get them to do what we wanted them to by motivating them with their own needs. Only by understanding them, talking to them, and observing them could we know what was “their itch.”

Now here is the key. Once we had what motivated them, we didn’t use it as a bribe. We incorporated it into what we wanted. So by fulfilling their need, they fulfilled ours. They needed a well, we needed the roads improved to move supplies. Well to build a well you need to bring in supplies. We had them improve the roads in order to build the well. You can do the same. You want a discount on a price. The vendor wants to move a floor model. Find out their needs and fill it with one that benefits you.

It is not hard getting someone to do what we want. It is not about manipulation or some sort of military thought control. It is simply listening and observing to find out what they need and filling that need.